In recent years, the TV industry has continuously emerged with new panel display technologies and accelerated iteration, sparking waves of excitement for the industry. Regarding this, the General Manager of AVC's Black Power Business Unit stated that the flourishing of display technology can create a better user experience and promote the rapid development of the industry to a certain extent.
From full HD to ultra high definition display technology, from "flat screen" to unique curved display technology, LCD technology has shown strong vitality. 2013 is the initial stage of UHD, and the sales volume of terminals in Chinese Mainland is only close to 900000. After entering 2014, screen manufacturers seized the development opportunity, comprehensively upgraded the resolution of LCD TVs, and pushed 4K to the market on a large scale; In order to further improve the image quality, the screen factory has even launched 8K display panels, fully laying out the field of ultra high definition display. At present, with the increasing richness of 4K TV coverage size and functionality, as well as more affordable prices, it is expected that 2014 will be the explosive year of UHD. According to the forecast data of AVC, 13.9 million UHD panels are planned to be shipped to Chinese Mainland in 2014, and the sales volume of UHD terminals is expected to exceed 10 million.
Since Sony first released curved LCD TVs in 2013, many companies have successively launched new curved TV products. Although 4K is currently the mainstream, there are still limitations in live streaming and content, making it difficult for consumers to perceive significant differences; In addition, the current LCD curved TVs only involve changes in physical form and do not involve significant technological breakthroughs. Currently, major first-line panel manufacturers have the ability to launch curved modules or supply bendable Open Cells to whole machine manufacturers, who then produce curved LCD TVs on the system side. Therefore, promoting "curved TV" as a new trend will be a good marketing point.
It is emphasized that the key to the future development space of curved TVs is not in terms of technology, production capacity, or even cost, but rather depends on market validation and consumer acceptance. In addition, considering the low yield and high price of curved screens, as well as the need for improvement in display viewing angle and sense of presence, it is expected that the development prospects of curved TVs still need to be observed
OLED was once recognized as the "next generation display technology", but due to its immature technology and low yield, its current development level is relatively limited. Although some screen manufacturers such as SDC hold a conservative attitude towards OLED, there are still LGD and other manufacturers who are confident in OLED. They not only actively layout in production line planning and product planning, but also increase the yield rate from 40% to around 70% through technological improvements. At present, due to factors such as key technologies and costs, there is still a long way to go for the large-scale application and industrialization of panels. AVC predicts that global OLED panel shipments will reach 200000 pieces in 2014. It is expected that OLED technology will be in parallel with the current mainstream TFT-LCD technology in the next 2-3 years, and there will be a turning point in 2017, but OLED cannot replace LCD TVs in the short term.
Although laser cold screen display appeared after LCD and OLED, its advantages such as non glaring screen, clearer image quality, lower price for the same size, more energy-efficient TV, and long service life also demonstrate strong vitality. With the further promotion of industrialization, the continuous maturity of technology and market, and the reduction of cost prices, especially the reduction of laser costs, the application rate of laser TV in large venues will be greatly increased, and the time for it to enter households will be shortened. It is expected to take 5 to 10 years, which will pose a challenge to the current LCD industry.